This is a video of the feedback from our focus group. We chose to hold a focus group because we wanted to break our idea down in order for us to create a music video that would have a good appeal to our target audience. We chose these specific people because they are within the age range of our target audience and some of them are previous media students so they are aware of what is a good media product.
In this task we asked them questions which can be seen on my 'Focus Group Questions' post. We asked questions that we were unsure would work with our idea. We gave them some ideas and examples from other music videos and asked whether they thought it would work well with our original idea. We told them before hand not to feel afraid to completely scrap our idea, however everyone thought that our idea was rather good. As well as other music videos, we showed them images of our cast and our official song that we are creating a music video for. The feedback on our song choice was very positive so we are very happy about that.
Strengths- Everyone really liked our song and had come up with the idea of an Alice in wonderland theme or a surreal street vibe. Our idea does in corporate the idea of Alice so we were pleased that someone had picked that out in the song like we did. When we pitched our idea people liked the fact that the surreal song matched the 'mental/surreal' feel of the chase scene in our narrative. They also said that our idea was different and our aim and intention was to create a music video that was unique so we were pleased that people had seen that. They liked the cast that we had chosen and felt that they would suit and adapt to the role well. Dominic, himself said that he would be able to do that as he is quite known with rapping. They liked the fact we chose Alex for the female because of her bright hair and vibrant colour. With reference to costume they all liked the idea of dressing Alex up in a porcelain doll type of dress because they felt like it emphasised her mental behaviour. They really approved to the choice of location in a forest and felt like the dark song would tie in well with the dull forest.They also liked the fact that we had chosen the 'Rihanna- What Now' video as an example of how Alex could be dancing. They liked the sort of look that she was being 'taken over'. Due to this we intend on using the technique to speed her awkward movements.
Weaknesses- When asking about the idea of contemporary dancing in the breaks of the song there was a mixed response. Some people thought it was irrelevant and some people thought it would tie in well. So during the focus group we made a compromise and said what if we had the girl dancing 'crazily' around the protagonist in the original setting of the location and everyone seemed to like the idea very well. We just eed to ensure that we don't have too many things going on. We hadn't really thought of a good enough costume for our male actor.
Improvements- Some improvements that we will make include creating an actual story line that has a proper start and end. People in our focus group were a tad confused with what the actual plot of our music video was. However after we clarified and informed them of our idea in more depth, they wared to the idea and liked it. They also said that they would like some point of view shots which was something we didnt think about or include in our original idea. We have to make sure that we dress our actors appropriately in order to suit the roles. We are going to dress our male actor Dominic in an all black, casual outfit because our target group thought that would look best. They felt like we should make it a more calm, surreal feel to the music video.
I don't think any of the results from the feedback were surprising apart from one of the members who did not like the idea of contemporary dancing. We think that this would be a really good idea and would tie in well with the 'mental' and crazy vibe we intend to give off with the female singer.
This has greatly affected what we will do in our music video. We intended to do this focus group to give us a more firm base for our idea and I am glad that the members have shaped our idea to make it as appealing as possible. For example We will in incorporate contemporary dancing, a running chase scene with the actors Dominic Okus and Alex, where Alex will wear something cute like a porcelain doll dress and Dominic will wear something dark and casual.
In this task we asked them questions which can be seen on my 'Focus Group Questions' post. We asked questions that we were unsure would work with our idea. We gave them some ideas and examples from other music videos and asked whether they thought it would work well with our original idea. We told them before hand not to feel afraid to completely scrap our idea, however everyone thought that our idea was rather good. As well as other music videos, we showed them images of our cast and our official song that we are creating a music video for. The feedback on our song choice was very positive so we are very happy about that.
Strengths- Everyone really liked our song and had come up with the idea of an Alice in wonderland theme or a surreal street vibe. Our idea does in corporate the idea of Alice so we were pleased that someone had picked that out in the song like we did. When we pitched our idea people liked the fact that the surreal song matched the 'mental/surreal' feel of the chase scene in our narrative. They also said that our idea was different and our aim and intention was to create a music video that was unique so we were pleased that people had seen that. They liked the cast that we had chosen and felt that they would suit and adapt to the role well. Dominic, himself said that he would be able to do that as he is quite known with rapping. They liked the fact we chose Alex for the female because of her bright hair and vibrant colour. With reference to costume they all liked the idea of dressing Alex up in a porcelain doll type of dress because they felt like it emphasised her mental behaviour. They really approved to the choice of location in a forest and felt like the dark song would tie in well with the dull forest.They also liked the fact that we had chosen the 'Rihanna- What Now' video as an example of how Alex could be dancing. They liked the sort of look that she was being 'taken over'. Due to this we intend on using the technique to speed her awkward movements.
Weaknesses- When asking about the idea of contemporary dancing in the breaks of the song there was a mixed response. Some people thought it was irrelevant and some people thought it would tie in well. So during the focus group we made a compromise and said what if we had the girl dancing 'crazily' around the protagonist in the original setting of the location and everyone seemed to like the idea very well. We just eed to ensure that we don't have too many things going on. We hadn't really thought of a good enough costume for our male actor.
Improvements- Some improvements that we will make include creating an actual story line that has a proper start and end. People in our focus group were a tad confused with what the actual plot of our music video was. However after we clarified and informed them of our idea in more depth, they wared to the idea and liked it. They also said that they would like some point of view shots which was something we didnt think about or include in our original idea. We have to make sure that we dress our actors appropriately in order to suit the roles. We are going to dress our male actor Dominic in an all black, casual outfit because our target group thought that would look best. They felt like we should make it a more calm, surreal feel to the music video.
I don't think any of the results from the feedback were surprising apart from one of the members who did not like the idea of contemporary dancing. We think that this would be a really good idea and would tie in well with the 'mental' and crazy vibe we intend to give off with the female singer.
This has greatly affected what we will do in our music video. We intended to do this focus group to give us a more firm base for our idea and I am glad that the members have shaped our idea to make it as appealing as possible. For example We will in incorporate contemporary dancing, a running chase scene with the actors Dominic Okus and Alex, where Alex will wear something cute like a porcelain doll dress and Dominic will wear something dark and casual.
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