Prototype Magazine Ad

Prototype 1

The black square in the middle of the magazine ad will be an image of the artists. We have an idea of including a dark photo,maybe a silhouette or dim lighting. 

We asked for feedback and improvements from our teacher and the feedback was positive overall. However we stumbled across the fact that I had included reviews from magazines that do not give star ratings and the magazines were too mainstream for our niche, independent record artists. So we changed this. 

Prototype 2

I have changed the reviews from magazine ads to a more niche targeted magazine that specialises in the soul/rnb genre that we have with our song choice. I have chosen, Blurt Magazine, Clash Magazine and Blues and Soul magazine and they all do star ratings so we researched these magazines in depth.

Prototype 3

This our third our third prototype. As you can see we have made many alterations to the original design. Some aspects that we have changed include, dulling down the orange, fiery colors in the album title and curly lines. We have added a photo of both artists in a rundown, leafy yet urban looking location being connoted through the hairs, metal fence and Dominic's costume.

Prototype 4

This is the fourth prototype of our magazine ad. We have changed the photo to a more gritty one which has synergy with the brand and colours that we have displayed in our video. We brought in a tad bit more colour with the photo because it looked a bit dull. I also changed the typography of the text.

Prototype DigiPak

Prototype 1

This is the first prototype of our digipak design. The black squares are where we will put in images of our artists. We have chosen to take a camera with us when we shoot in the forest and drama studio to take photo's of them to display synergy and continuity. The image on the front cover will be a silhouette of both artists. The image on the back cover will be of both artists in the trees. The image on the upper right and middle will be a large image that continue's on both sides. It will probably be of both artists in an embrace in the forest however we may choose a photo of the artists on separate sides shot in the drama studio.

We asked our teacher for feedback on our design and all together her response was positive, however we encountered a problem which therefore lead us to changing the layout of the template design. We have moved the CD holder spot to the middle of the top row so the Digipak can fold properly. Also we have enlarged the image on the inside to go along all three sides of the digipak. As well as this we were asked if our chosen magazine reviews actually give star ratings which is possibly not the case so we need to ensure that we include more valid reviews.  

Prototype 2

The black squares will be the images and photographs we take when we embark on filming in the forest and drama studio. As you can see we have taken images out and moved things around compared to prototype 1. The image alone the inside cover will be of Alex on one side of the shot and Dominic on the other side of the shot in the forest. The image section that is behind the CD holder will be the same as the image on the bottom right because of the way we will fold the digipak. We have taken out the review stars because it looks cluttered.

Prototype 3

This is the third prototype of the digipak and as you can see we have made a lot of changes such as the background and have added images. We believe that this prototype is the best it has looked compared to the original.

Prototype 4

Here's the fourth prototype we have submitted. We have added more depth and texture to the digipak through using a photo that continues along the three inside faces. The bottom right image is a duplicate of the middle of the photo with both artists in.The colours are dull and awkward like the discord in the song we have chosen. 

Prototype 5

We changed some things such as adding a pocket for the DVD which is a bonus addition for the digipak.We also brought in a bit more colour into the photo's because it looked a tad dull.

Logistics

Call Sheets


Production Schedule


Location Reccie

Final Treatment

Production Log- Week 3

This week me and my partner started our official Treatment for our idea and the shooting script of what we intend to shoot.

On the shooting script we have to include the information which includes, the shot type, length, and the connotations and representation of the artist. We were told to include lots of close ups throughout the music video and to make sure we have a lot of variation of shot types. This week we have started it and have ensured to meet the requirements. We are only a quarter way through but we intend to complete this by the end of next week, and I believe that this is achievable. We are going through this in thorough detail so if someone read the script they would be able to create our music video the same way we did.

In our treatement we followed the guidlines to cover certain aspects of our idea. For example the technology we intend to use, the logistsic (where will it filmed?, when will it be filmed? and who will be filmed?), a moodboard of ideas on how our idea will look like and who our original artist are. This treatment enables people to get a more depth idea on our idea, by intergrating both of our ideas together as a final product.

Production Log- Week 2

Jobs Roles

Pre-Production 

Location Manager/Reci – Bilal and Kieran
Casting Agent - Kieran
Costume Design - Bilal
Set manager – Kieran and Bilal
Photography - Kieran
Call sheet - Bilal
Writer – Kieran and Bilal 
Story board  - Kieran and Bilal
Flatplan - Bilal
Production Schedule -Kieran
Treatment –Kieran and Bilal

Production

Camera Operator - Kieran
Cast - Bilal
Lighting - Kieran
Director – Bilal and Kieran
Cinematography – Bilal and Kieran
Graphic designer - Bilal
Make-up artist - Kieran
Costume - Bilal
Copy writer - Kieran 

Post-Production 

Typography – Bilal and Kieran
Photo-shop – Bilal and Kieran
Editing - Kieran
Sound editor - Bilal 

3x Music Video Analysis

Focus Group Feedback+ Evaluation

This is a video of the feedback from our focus group. We chose to hold a focus group because we wanted to break our idea down in order for us to create a music video that would have a good appeal to our target audience. We chose these specific people because they are within the age range of our target audience and some of them are previous media students so they are aware of what is a good media product.

In this task we asked them questions which can be seen on my 'Focus Group Questions' post. We asked questions that we were unsure would work with our idea. We gave them some ideas and examples from other music videos and asked whether they thought it would work well with our original idea. We told them before hand not to feel afraid to completely scrap our idea, however everyone thought that our idea was rather good. As well as other music videos, we showed them images of our cast and our official song that we are creating a music video for. The feedback on our song choice was very positive so we are very happy about that.

Strengths- Everyone really liked our song and had come up with the idea of an Alice in wonderland theme or a surreal street vibe. Our idea does in corporate the idea of Alice so we were pleased that someone had picked that out in the song like we did. When we pitched our idea people liked the fact that the surreal song matched the 'mental/surreal' feel of the chase scene in our narrative. They also said that our idea was different and our aim and intention was to create a music video that was unique so we were pleased that people had seen that. They liked the cast that we had chosen and felt that they would suit and adapt to the role well. Dominic, himself said that he would be able to do that as he is quite known with rapping. They liked the fact we chose Alex for the female because of her bright hair and vibrant colour. With reference to costume they all liked the idea of dressing Alex up in a porcelain doll type of dress because they felt like it emphasised her mental behaviour. They really approved to the choice of location in a forest and felt like the dark song would tie in well with the dull forest.They also liked the fact that we had chosen the 'Rihanna- What Now' video as an example of how Alex could be dancing. They liked the sort of look that she was being 'taken over'. Due to this we intend on using the technique to speed her awkward movements.

Weaknesses- When asking about the idea of contemporary dancing in the breaks of the song there was a mixed response. Some people thought it was irrelevant and some people thought it would tie in well. So during the focus group we made a compromise and said what if we had the girl dancing 'crazily' around the protagonist in the original setting of the location and everyone seemed to like the idea very well. We just eed to ensure that we don't have too many things going on. We hadn't really thought of a good enough costume for our male actor.

Improvements- Some improvements that we will make include creating an actual story line that has a proper start and end. People in our focus group were a tad confused with what the actual plot of our music video was. However after we clarified and informed them of our idea in more depth, they wared to the idea and liked it. They also said that they would like some point of view shots which was something we didnt think about or include in our original idea. We have to make sure that we dress our actors appropriately in order to suit the roles. We are going to dress our male actor Dominic in an all black, casual outfit because our target group thought that would look best. They felt like we should make it a more calm, surreal feel to the music video.

I don't think any of the results from the feedback were surprising apart from one of the members who did not like the idea of contemporary dancing. We think that this would be a really good idea and would tie in well with the 'mental' and crazy vibe we intend to give off with the female singer.

This has greatly affected what we will do in our music video. We intended to do this focus group to give us a more firm base for our idea and I am glad that the members have shaped our idea to make it as appealing as possible. For example We will in incorporate contemporary dancing, a running chase scene with the actors Dominic Okus and Alex, where Alex will wear something cute like a porcelain doll dress and Dominic will wear something dark and casual. 

Meet My Audience

3x Digipak analysis

3x Magazine Ads

Production Log 1

This was our first week where we started researching for our idea. As part of this process I had to choose someone to work with on this project, and I chose Kieran. I was immediately interested in his idea since seeing his pitch because it intrigues me as there was similarities with my idea. I believe it was a good choice because we have integrated our ideas very well by taking some essence from my idea such as the cast and location.

Even though my initial idea was to use my choice of song and video, I am glad that we have used Kieran's song because I believe we could come up with a more unique, interesting music video. Obviously our idea as a pair has some flaws but we hope that through our focus group feedback, that we can get a more realistic, effective music video that is interesting and appealing for our target audience. I hope that we create a video that is different and something that people will want to watch multiple times.

This week we researched examples of digipaks and magazine ads that artists in the similar genre to our songs have had. I found this research rather effective because it allowed me to get a better understanding on what the ads and digipak looks like for our music genre.

Focus Group Questions and Stimulus

1) Play our song choice.  If you were asked to create a music video for this song, what would your idea be or what would the video consist of? 

2) Next we will then inform our focus group on our idea briefly. Do you think our idea for the music video fits with the song? How? If not, what would you change?

3) Pitch our idea about the 'mental' girl chasing our rapper. We will then display the Porter Robinson- Language video. Would the shot types and action portrayed in this video work for our idea? How? and why if it would not? What do you think would work better?

4) We will explain about our idea of contemporary dancing in our breaks where there is no singing/rapping. Do you think that this would tie in well with our idea or does it interrupt the story line? Do you like the performance aspect? If not then how can you improve it?

5) Show images of Alex and Dominic (People we have cast). Do you think that these actors we have cast suit the roles and voices of the artists that star in the song? Do you know anyone who is better suited to the roles, if so why?

6) How would you choose to dress up the characters chosen yourself? According to costume, make up and performance.

7) What kind of locations would you expect to see in this music video?

8) Show Rihanna- What Now. What kind of emotion do you think is being emitted  through her body language?

9) Show The Game- Martians vs Goblins + Earl Sweatshirt- Chum. We will talk about the differences between the abstract styles. Which of either the aggressive style or calmer style seen in these videos would suit our idea the best?

10)  Show Frank Ocean- Novacane. Do you think we would be able to imitate the faded out effects for our video? Do you think that this sort of effect would enhance our songs themes (Love, confusion and chaos) or hinder it? How? If so why?